Luke Caish-Sadlek
Recent work
New e-commerce website for Eucerin, delivering life-changing skincare online in 50+ countries.
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Creating a doubt-free path to purchase started with discovering customer needs.
Features with the most impact on conversion where prioritised and optimised via detailed user flows and wireframes.
Quick test and optimise phases were made possible by a flexible design system, allowing pilot markets to evolve before full global rollout.
Product-design vision for YouTube, exploring an audience-centric creator economy. CURRENTLY UNDER NDA
Interactive e-learning format for Siemens, fostering a growth mindset in an ever-changing world.
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Synthesis from stakeholder and user interviews lead to a wide range of ideation.
Wireframe click-dummies facilitated test and learn phases during content creation, allowing for on the fly content optimisation.
Personalisation is at the core of the new learning experience, giving users agency of what to learn, in which order, and what to save for later.
Launch website for E.ON’s Brightfield, illuminating the B2B electrical grid.
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Immersion via user interviews and journey mapping into the complex B2B energy market.
Collaborative design sprints facilitated brand and UI building off each others’ success and co-creating the Brightfield style together.
From interview insights to a developed website, the final website leverages linear storytelling to shared the value of how Brightfield illuminates the grid.
Case studies and full-portfolio avaliable on request.