Australian-born, Berlin-based, creative problem solver. Working with a strategic approach across products, experiences, and branding.

Eucerin

Launching a user-centric digital eco-system to deliver life-changing skincare online in 50+ countries worldwide.

Creative lead
User research
Experience design
Digital design system

Across this 18 month project, I led a multidisciplinary team to uncover user needs, ideate solutions and deliver development ready features and services. The initial brief started with a new global .com template—relaunching Eucerin mobile-first for a new, younger audience—but quickly expanded to the full digital customer lifecycle including e-commerce & e-CRM. Pilots for the new eco-system launched in selected markets within 3 months of design start, continuing to expand with new features and countries on a regular cadence.

Eucerin

Launching a user-centric digital eco-system to deliver life-changing skincare online in 50+ countries worldwide.

Creative lead
User research
Experience design
Digital design system

Across this 18 month project, I led a multidisciplinary team to uncover user needs, ideate solutions and deliver development ready features and services. The initial brief started with a new global .com template—relaunching Eucerin mobile-first for a new, younger audience—but quickly expanded to the full digital customer lifecycle including e-commerce & e-CRM. Pilots for the new eco-system launched in selected markets within 3 months of design start, continuing to expand with new features and countries on a regular cadence.

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Mockup showing mobile and desktop view of the final Eucerin e-commerce website on a pink background

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Eucerin research artefacts including personas and journey mapping
User flows and high-fidelity wireframes for Eucerin’s e-commerce website
Various final mobile-first UI designs for the Eucerin website on a dark blue background

YouTube Studio

Imagining the future of the creator economy with an audience-centric product design vision.

Creative lead
Product design vision
Interactive prototypes
Vision pitch film

Project under NDA.

Creative lead
Product design vision
Interactive prototypes
Vision pitch film

Project under NDA.

A white YouTube logo on a bold red background

E.ON

Fast tracking digitalisation and sustainability with a omnichannel digital design system, bringing good energy to everyone.

Creative co-lead
Brand design vision
Digital design system

In collaboration with a branding creative director, I co-led a experience and visual design team to re-launch E.ON’s digital design system, fit for modern digital touch-points and fully bringing to life the brand’s new strategy and mission: to connect everyone to good energy. The biggest challenge with the new E.ON design system was the difference of needs between different content types as well as avoiding the pitfalls of the previous design style which required not over-indexing on E.ON Red, while still finding a range of communication styles that felt uniquely E.ON.

E.ON

Fast tracking digitalisation and sustainability with a omnichannel digital design system, bringing good energy to everyone.

Creative co-lead
Brand design vision
Digital design system

In collaboration with a branding creative director, I co-led a experience and visual design team to re-launch E.ON’s digital design system, fit for modern digital touch-points and fully bringing to life the brand’s new strategy and mission: to connect everyone to good energy. The biggest challenge with the new E.ON design system was the difference of needs between different content types as well as avoiding the pitfalls of the previous design style which required not over-indexing on E.ON Red, while still finding a range of communication styles that felt uniquely E.ON.

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A selection of design system elements from the E.ON Joule design system

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Notional examples of the invisible structure behind the layouts and designs
A screenshot of the welcome page of the E.ON Joule design system
Mobile, tablet, and desktop mockups of the various pages using the design system

Siemens

Fostering individual growth for 300k+ employees via digital learning experiences.

Creative co-lead
Experience vision
Journey mapping
E-learning templates

Project under NDA.

Creative co-lead
Experience vision
Journey mapping
E-learning templates

Project under NDA.

A dark blue Siemens logo on a birght aqua backgroundd

Brightfield

Illuminating the B2B electrical grid with a launch website for a new type of data acquisition system for the energy grid.

Creative lead
User research
Journey mapping
Responsive website design

Across the 2 months of project sprints, I led the experience design team, facilitating brand and UI collaboration to define a new digital brand. Building off each others’ success the Brightfield style was co-created and the project quickly went from interview insights to a developed website. Leveraging linear storytelling, the nuance and complexity of a new type of grid hardware project was brought to life – illuminating the once dark energy grid.

Brightfield

Illuminating the B2B electrical grid with a launch website for a new type of data acquisition system for the energy grid.

Creative lead
User research
Journey mapping
Responsive website design

Across the 2 months of project sprints, I led the experience design team, facilitating brand and UI collaboration to define a new digital brand. Building off each others’ success the Brightfield style was co-created and the project quickly went from interview insights to a developed website. Leveraging linear storytelling, the nuance and complexity of a new type of grid hardware project was brought to life – illuminating the once dark energy grid.

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Mockup showing mobile and desktop view of the final Brightifled marketing website on a dark grey background

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Brightfield research artefacts including customer lifecycle, journey maps and sitemap concepts
Various draft designs for the Brightfield website, showing the evolution towards the final design
Graphical highlights from the Brightfield website showing data visualisation